The governing body for football around the globe, FIFA has inked a new sponsorship collaboration with Commonwealth Bank for the FIFA Women’s World Cup 2023. In this association, the bank will serve as the official supporter of the Women’s World Cup which will be held next year in Australia and New Zealand.
In the run-up to the championship, the Australian bank and soccer’s worldwide ruling body will cooperate on a range of projects, such as the Player Escort Programme, which will see approximately 1,500 kids aged six to ten accompany players onto the pitch as mascots prior to matches.
The agreement expands on CommBank’s previous sponsorship of Australia’s women’s national team. The bank agreed to invest in women’s football and grassroots measures throughout the nation under the terms of the agreement, which was signed in 2021.
Sarai Bareman, Chief Women’s Football Officer, FIFA, commented, “Through their investment in Australian football since 2021, Commonwealth Bank have demonstrated a genuine commitment to growing women’s football participation, creating opportunities, and championing leadership. These goals are closely aligned with the objectives of Fifa’s own women’s football strategy, so this partnership truly is an exceptional fit.
“We look forward to working closely with Commonwealth Bank over the coming months as together we aim to inspire kids and communities through the power of women’s football.”
Monique Macleod, Group Executive of Marketing and Corporate Affairs, Commonwealth Bank, said, “This is an exciting time for women’s sport in Australia and around the world. With 64 games taking place in Australia and New Zealand, the Fifa Women’s World Cup is the biggest women’s sporting event in the world. Following almost 25 years of investing in women’s sport through our partnerships with Football Australia and Cricket Australia, this partnership reinforces our commitment to supporting Australian football from the grassroots to the elite level.”