The global governing body of football, FIFA has partnered with the global beverage giant, Coca-Cola, for the FIFA Club World Cup 2025.
Fans of all 32 of the globe’s best-performing clubs can anticipate special events and activities as part of Coca-Cola’s engagement in US cities and throughout the world when the historic competition takes place in June and July 2025.
FIFA Chief Business Officer Romy Gai, said, “The Coca-Cola Company has been involved in stadium advertising at every FIFA World Cup since 1950 and has provided many memorable experiences in global football over the decades. We are delighted to have such an important and a long-standing partner on board as we usher in a new era in global club football with the FIFA Club World Cup. This will be an exciting, inclusive and a truly global tournament that will ultimately further the development of the club game while delivering value to our partners.”
Brad Ross, Vice President of Global Sports and Entertainment Marketing and Partnerships at The Coca-Cola Company, commented, “Sports partnerships like the one we have with FIFA are an important growth driver for our company, brands and global system, and the FIFA Club World Cup will be a significant moment to bring the world together through the power of sport. Football fans are among the most passionate in the world, and we’re honoured to be part of these moments by refreshing fans and athletes with our portfolio of beverages and providing them with innovative experiences.”
The 32-team FIFA Club World Cup will be held every four years, with the very first edition planned to begin in Miami on June 14, 2025, and the first genuinely global club winners crowned in New York, New Jersey on July 13, 2025.