Kay Madati has been named as the international football governing body’s Chief Commercial Officer by FIFA. Madati has experience of 20 years in the international media, sports and entertainment industries and has already assumed his duty at FIFA on July 19.
In his new role, he will be expected to lead FIFA’s commercial division to elevate marketing and digital innovation, in addition, he will be also developing and strengthening relationships with commercial partners.
“I’m honoured and excited to join FIFA at a time when the global media and sports landscapes are so rapidly evolving,” Madati said. “FIFA plays an important role in leading and championing innovation and creativity in and around football globally and I look forward to developing this further in my role as Chief Commercial Officer.”
In his 20-year-old experience, Madati has led teams around the world at Twitter, Viacom, Facebook, Time Warner and Linkedln. He also brings expertise and experience in ‘developing global partnerships, marketing, brand strategies and customer engagement techniques, as well as ‘creative and innovative approaches to digital marketing and harnessing the potential of the social media landscape.’
FIFA Secretary General, Fatma Samoura said, “Kay’s experience in leading commercial and marketing teams around the world will be a great asset to FIFA in his role as Chief Commercial Officer.”
“We look forward to working with him to cultivate and develop the countless opportunities today’s virtual multimedia landscape offers football in order to fulfil our goal of making the game truly global. We wish him every success in his new role.”