The international governing body of football, FIFA has announced a partnership with QatarEnergy, which is the state-owned petroleum company of Qatar. Following this partnership, QatarEnergy has been labelled as the official partner of the upcoming FIFA Arab Cup 2021.
The tournament is scheduled to take place between November 30 to December 18 in Qatar. There would be a total of 16 teams competing for lifting the trophy.
It is seen as a prelude to the FIFA World Cup 2022, which is also set to take place in Qatar next year. While the FIFA Arab Cup matches will be played in the same venue where the World Cup matches are scheduled to take place.
Speaking on the occasion, Eduardo Solis, FIFA’s Head of Marketing Partnerships, said: “The FIFA Arab Cup is a unique opportunity for QatarEnergy to grow their relationship with sport and football in their region,” said Eduardo Solis, FIFA’s Head of Marketing Partnerships. “Both the tournament and our newest sponsor share roots in Qatar and a vision of bringing people together. We look forward to the warm welcome of the Qatari people, with their exceptional hospitality and spirit of collaboration – and to seeing some great football on the pitch together.”
Adding to it, Lolwa Salat, QatarEnergy’s Public Relations and Communications Manager said: “This partnership with FIFA highlights QatarEnergy’s continued support of sports and its iconic activities in line with our efforts to promote a healthy lifestyle, preserve the country’s sports heritage and nurture future sports heroes. It also comes in support of the role that Qatar plays in the world of regional and international sports, foremost of which is football.”
Other than QatarEnergy, FIFA Arab Cup 2021 has also roped in several sponsors and partners, like Budweiser, VIVO, and McDonald’s. While, social media platform, Baaz, and sports news website, winwin have joined forces with FIFA Arab Cup 2021, labelling themselves as the official regional supporters of the upcoming tournament. Lastly, Ooredoo has been onboarded as the official Middle East and Africa Telecommunications Operator.