FIFA announces new ground-breaking deal with Roblox

FIFA will collaborate with Roblox to generate an exhilarating online interactive experience for all football supporters.

FIFA, the world football governing body, has announced a new ground-breaking collaboration with an online game platform and game creation system, Roblox.

This alliance will provide accessibility to FIFA World, a virtual atmosphere that commemorates the strength of football and the rich history of its zenith events, to the Roblox community as well as passionate football fans.

FIFA will collaborate with Roblox to generate an exhilarating online interactive experience for all football supporters to hang out in social areas, earn rewards, and gather exclusive virtual goods across different skill games and multiple collectors’ challenges as a result of its commitment to launching innovative football gaming titles for fans.

The FIFA World will also highlight customised video content created from the extensive library of FIFA+, as well as intriguing in-game events, as well as Spain’s Pedri and German icon Lena Oberdorf.

FIFA World will also continue to develop and make adjustments over time to celebrate FIFA’s top-tier competitions, adapting and acclimatising for the FIFA World Cup Qatar 2022, the FIFA Women’s World Cup 2023, and beyond.

FIFA Chief Business Officer, Romy Gai, said, “As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.

“FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience.”

Christina Wootton, VP of Global Partnerships at Roblox, commented, “We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favourite teams, and get access to FIFA’s top sporting events year-round.”

Spain and FC Barcelona player, Pedri, said, “It’s incredibly exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it’s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.”

Germany and Vfl Wolfsburg Midfielder, Lena Oberdorf, said, “Fans are the lifeblood of our game, and so to be involved in this project as we meet them in the world of Roblox is a hugely exciting opportunity. We love celebrating with the fans, and now we can do it in FIFA World as well as on the pitch. It’s fantastic to see FIFA and Roblox using this opportunity to give a huge platform to the women’s game, and I can’t wait to see what’s in store for the experience in 2023 as we head to Australia and New Zealand.”

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