FIFA announces new CEO for Women’s World Cup 2023

FIFA on Monday announced the appointment of Dave Beeche as the new Chief Executive Officer for the FIFA Women’s World Cup 2023 set to be held in Australia and New Zealand. The assignment of the newly appointed CEO will come into effect from June 14 of this year. He will be responsible to oversee as well as lead the tournament’s delivery alongside Chief Operating Officers Jane Fernandez and Jane Patterson.

The new Kiwi CEO has experience of over 15 years in leading high-profile commercial and non-profit organizations in sports, events, and tourism sectors across Australia and New Zealand. His previous leadership roles also led to the development of women’s sports including works with the upcoming Women’s Rugby and Cricket World Cups and served as the CEO of the Local Organising Committee for the FIFA U-20 World Cup New Zealand 2015.

With the appointment of Beeche, the governing body sees this opportunity as an exciting step towards the preparation of the FIFA Women’s World Cup that is set to kick off in two years’ time. Along with this development, it was recently revealed that this World Cup will see the event being hosted in a record ten stadiums in nine host cities across New Zealand and Australia.

Speaking on his appointment as the new CEO, Dave Beeche expressed his gratitude to the governing body as they put faith in him for this role. He feels that the opportunity given to him is quite a big one at this moment, “especially at a time when there is so much focus globally on the development of women’s sport and, more broadly, the empowerment of women.”

FIFA Secretary General Fatma Samoura said, “We are delighted to welcome Dave to the FIFA team to head up our newly created offices in Australia and New Zealand. The FIFA Women’s World Cup has gone from strength to strength with new levels being achieved on and off the pitch in France 2019. We are looking to continue this growth and set a new benchmark for this fantastic tournament in 2023 together with our hosts Australia and New Zealand.”

Meanwhile, the organizers are hopeful that the event will bring in significant revenue, just as Canada enjoyed a stunning net economic gain of C$493.6 million (A$525 million) from hosting the 2015 Women’s World Cup, with most of the revenue coming from the tourists. Although it might be safe to assume that the pandemic situation till 2023 might have been relaxed, the organizers will still have to take careful measures and considerations whilst hosting the grand event.

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