The world of football and fine Champagne will continue their long-standing toast as FIFA has announced a significant extension of its partnership with Taittinger.
he renowned French Champagne house has been designated the official FIFA Club World Cup 2025 Champagne, with the agreement stretching all the way through the FIFA Club World Cup 2029.
This expanded collaboration not only covers the upcoming two editions of the revamped club tournament but solidifies a relationship that began over a decade ago in 2013. It underscores a shared commitment to excellence, global celebration, and football’s unparalleled unifying power. As a family-owned and globally recognized brand, Taittinger will maintain a prominent presence at FIFA’s most prestigious events.
The FIFA Club World Cup 2025 is set to kick off a historic new era for international club football. For the first time ever, 32 of the world’s elite club teams from all six confederations will converge in the United States for what promises to be the most inclusive and expansive global club competition to date. The tournament will electrify audiences from Saturday, June 14, to Sunday, July 13, 2025, across 11 vibrant host cities.
As the official FIFA Club World Cup 2025 Champagne, Taittinger will enjoy significant brand presence in VIP and VVIP areas, and may even release exclusive, limited-edition bottles to commemorate the landmark tournament. The partnership truly highlights the synergy between a world-class sporting event and a globally revered brand dedicated to crafting moments of joy and triumph.
Taittinger joins an esteemed roster of global brands, including Visa, Coca-Cola, Bank of America, AB InBev, and Hisense, that have already committed to the expanded FIFA Club World Cup, signaling strong commercial interest in this groundbreaking event.
Taittinger is one of the last great independent Champagne houses still owned and managed by the family whose name it bears. With an unwavering commitment to quality and a unique style emphasizing a high proportion of Chardonnay, Taittinger is renowned for its elegance, finesse, and consistency. Represented in over 150 countries, Taittinger boasts a rich history deeply intertwined with celebration and prestigious global events.
