The international governing body of basketball, the International Basketball Federation (FIBA) has announced a new digital partnership with ScorePlay, a provider of AI-powered digital and media asset management solutions in sports.
The multi-year alliance will focus on improving digital operations by automating indexation, administration, and distribution of digital assets for basketball organisations.
Both groups claim that this will benefit players, national federations, leagues, and clubs by helping them save time, uncover creative possibilities, and use media to engage fans and make cash.
ScorePlay, located in Portugal, has been developing basketball-specific picture and video technologies to expedite media operations and increase content distribution across all stakeholders. FIBA uses ScorePlay’s technology to service its broadcast and digital partners, as well as distribute all non-live extra content and its archive collection through a customised site.
Andreas Zagklis, FIBA Secretary General, said, “Teaming up with ScorePlay aligns perfectly with our strategic objective of innovation and sustainability, and this partnership confirms basketball’s position as a progressive and forward-thinking sport. FIBA is committed to driving innovation in the sport and the ultimate goal of this partnership is to enhance digital infrastructures within the FIBA Family on a global scale, whilst creating even greater visibility and engagement for basketball around the world.”
ScorePlay CEO, Victorien Tixier, said, “We are incredibly excited to announce our partnership with FIBA, and hope our cutting-edge solution will transform the management and distribution of basketball content globally. This collaboration marks a pivotal milestone in enhancing the accessibility and efficiency of FIBA’s media assets, transforming the way basketball is experienced worldwide and reinforcing our commitment to changing the digital landscape of sports.”
ScorePlay, established in 2021, currently supports approximately 200 sports organisations globally, including major federations and leagues such as Union of European Football Associations (UEFA), Major League Soccer (MLS), Paris 2024, and National Basketball Association (NBA), Premier League (PL), LALIGA, and Ligue 1.
