The International Basketball Federation (FIBA) and beIN MEDIA GROUP, the global sports and entertainment group, have officially confirmed an extension of their current collaboration.
Until 2025, beIN Sports would further proceed to telecast FIBA’s significant international and continental tournaments in the Middle East and North Africa (MENA).
The agreement between beIN Sports and FIBA which has been renewed further solidifies the multinational broadcaster’s position as one of the major buyers of sports media rights and broadcasters worldwide. This arrangement came after beIN’s latest extensions with AFC Asian Cup and Roland Garros, which were secured in the MENA region last year.
The complete broadcasting of matches involving teams from the MENA region in FIBA Asia and FIBA Africa, the forthcoming FIBA Basketball World Cup 2023 qualifying rounds that begin on June 30 and the FIBA Asia Cup 2022 beginning July 12, would be especially appealing to beIN’s audiences.
Since 2006, beIN has been an exclusive distribution collaborator for FIBA, kindling a passion for basketball in the area by providing in-depth live programming of games, such as women’s as well as youth games.
At beIN MENA, Mohammed Al-Derham, Manager of Media Rights Acquisition-Sports, remarked, “We are delighted to continue our long partnership with FIBA for the next four years, bringing the joy of basketball across the MENA region and into the homes and establishments of so many – both avid and new basketball fans.”
FIBA Media and Marketing Services Director General, Frank Leenders, stated, “We are very happy to continue this partnership and further extend the visibility of our international events for basketball fans over the next coming years in the MENA region.
“With an incredible list of exciting events coming up this summer including the FIBA Basketball World Cup 2023 Qualifiers window this month and the FIBA Women’s Basketball World Cup 2022 in September, this partnership with beIN will provide viewers with unprecedented coverage and access to FIBA competitions in the years to come.”
Subsequently, beIN’s extensive portfolio in the MENA region now would include the FIFA World Cup till 2030, UEFA Champions League (UCL), UEFA Europa League (UEL), as well as UEFA Europa Conference League until 2024 – which also include rights to UEFA Women’s Champions League, Ligue 1 till 2024, LaLiga only till 2024, the National Basketball Association (NBA), Olympics, and Wimbledon under long-term commitments, among several more events.