FIBA announces media rights deal with Disney

Under the terms of the exclusive rights agreement, ESPN will broadcast all FIBA international events in Australia for the length of the deal.

The International Basketball Federation (FIBA) has announced a new Australian broadcast partnership with Disney. The new four-year deal involves the Basketball World Cups 2022 and 2023.

Under the terms of the exclusive rights agreement, ESPN, which is jointly owned by The Walt Disney Company and Hearst Communications, will broadcast all FIBA international events in Australia throughout the length of the deal. The contract goes into effect for the 2022 Women’s Basketball World Cup in Australia, covering all 38 tournament games beginning in September.

The service also includes the 2023 Basketball World Cup for men, which will be held in the Philippines, Japan, and Indonesia, as well as tournament qualifiers and Mainland Cups.

Kylie Watson-Wheeler, Senior Vice President and Managing Director of The Walt Disney Company in Australia and New Zealand, said, “We’re thrilled to be adding the Australian Opals and Boomers games to our comprehensive basketball lineup, which already includes the NBA, NBL, WNBA and NCAA. This broadcast partnership with Fiba further extends ESPN’s leading position as ‘The Home for Hoops’. It comes at an exciting time for local basketball fans, with the Boomers fresh from taking their first medal at the Tokyo Olympics and our iconic Australian Opals readying to compete in the Women’s World Cup on home soil in September. It’s terrific to see these incredible female athletes front and centre for our ESPN viewers.”

Frank Leenders, FIBA’s Media and Marketing Services Director-General, said, “This is excellent news for sports fans in Australia. With women in Basketball being a strategic priority for Fiba, and specifically, the goal of increasing the number of fans consuming women’s basketball, this partnership with ESPN brings with it new synergies that will make basketball more accessible and enjoyable for Australian fans leading up to our flagship women’s event in Sydney this September.” 

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