The French Football Federation (FFF) and Orange, a French telecommunications operator, have renewed their main collaborator agreement for the next four years, till 2026. Between 2002 and 2008, the telecommunications company had been the primary sponsor of Ligue 1 as well.
The inaugural major partner arrangement between Orange and the FFF was worth roughly €5.5 million ($5.8 million) every season. Since 2018, Orange has accepted the title, which grants the corporation broad privileges to engage with the French national men’s and women’s squads, involving marketing and advertising on training kits.
Orange would strive to encourage youth football in France, with its support assisting the FFF in managing amateur football’s two million player registrations and 14,000 teams around the nation. Orange has also increased youthful awareness of digital innovation and practices, as well as the hazards of online bullying, through its participation in the FFF’s educational campaign.
Fabienne Dulac, Chief Executive of Orange France, said, “This renewed partnership reaffirms the close collaboration that we have maintained with the world of football for more than 20 years, and more precisely with the French Football Federation for four years. It illustrates our ambition to be a committed and responsible operator, by carrying out preventive actions on the use of digital technology with young people.”