The Premier League (PL) club, Chelsea FC have inked a sponsorship agreement with Fever, a live entertainment and event-finding platform.
For the 2024-25 season, the brand has been appointed as the club’s principal partner.
Fever’s branding will appear on the kits of Chelsea’s men’s, women’s, and academy team matchday jerseys as part of the deal. Both entities have also organised a press event in September, where further information will be revealed.
Chelsea FC, Chief Revenue Officer, Casper Stylsvig, said, “We are delighted to welcome Fever to the club as principal partner. As a company they have been hugely innovative in the live entertainment industry, helping their users to access events and experiences in a new way. Their service level is first-class, and we know they will help people discover not only Chelsea but also London as a city as well, in a unique and immersive way.”
Mariano Otero, Fever’s SVP of Global Business Development, said, “Fever is thrilled to partner with Chelsea FC as we further our mission to elevate the fan experience for the world’s leading brands through innovative technology. This partnership will equip one of the world’s top football clubs with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team.”
The contract follows several other major business collaborations signed by the West London-based team in recent weeks. Chelsea recently announced new partnerships with Ascott, BingX, and FICO.
Commercial partnerships have been increasingly important in top-tier football in recent years, owing to the implementation of Profit and Sustainability Rules (PSR). Last season, Everton and Nottingham Forest were docked points for failing to fulfil Premier League standards.
Starting a new season with a solid foundation of commercial partners has become an essential component of the modern football business. These agreements offer revenue and potential profit, which can be invaluable to a club’s on-pitch success.