Following this alliance, Bang & Olufsen has been named the official partner of Ferrari. The Danish company’s logo will be now visible on the SF-23 driven by Charles Leclerc and Carlos Sainz. The firm will also offer great experiences to the fans of the top motor racing team with the activation both at the race track and in Maranello.
Bang & Olufsen is a high-end electronic company that designs and develops audio products, television, and telephones. It was founded in Denmark in the year of 1925 by Peter Bang and Svend Olufsen.
Benedetto Vigna, CEO of Ferrari said, “We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership”.
Kristian Teär, CEO of Bang & Olufsen said, “Bang & Olufsen is built on innovation, exceptional craftsmanship and world class performance and we are fuelled by a passion to create magical moments for our customers. The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike”.