The World Baseball Softball Confederation (WBSC) has expanded the commercial distribution of its international baseball portfolio after signing an exclusive worldwide betting data and streaming partnership with sports technology provider FeedConstruct.
Under the agreement, FeedConstruct will secure exclusive global rights to distribute live streams and real-time data from a selection of WBSC competitions to its network of sportsbook operators and betting partners. The deal combines low-latency streaming with live event data, enabling operators to develop and support in-play betting markets around the competitions.
The rights package covers four major properties: the WBSC Women’s Baseball World Cup 2026 group stage, the WBSC U-23 Baseball World Cup 2026, the Premier12 2027 Barcelona Qualifier and the Premier12 2027 Zhongshan Qualifier.
For WBSC, the partnership provides an additional commercial and distribution channel for its international events, extending their reach beyond traditional media platforms and into the global sports betting ecosystem.
WBSC CEO Michael Schmidt said, “The WBSC is committed to making our events more accessible than ever before while delivering greater value to our athletes, fans, broadcasters and commercial partners. This partnership with FeedConstruct combines world-class technology with a truly global distribution network, ensuring our premier international baseball events reach new audiences around the world. We are delighted to welcome FeedConstruct to the WBSC family and look forward to working together to continue growing the global profile of our sport.”
Narek Harutyunyan, CEO of FeedConstruct, added, “This alliance with the WBSC marks a defining milestone in our global rights strategy and underscores our mission-critical role within the sports ecosystem. By securing the worldwide data and streaming distribution for these premier baseball tournaments, we are equipping our network of hundreds of sportsbook partners with highly engaging, premium sports content. Baseball’s high-frequency, stat-driven nature makes it an exceptional asset for in-play engagement, and we are thrilled to work alongside the WBSC to bring this high level of competition to our partners.”
The agreement also strengthens FeedConstruct’s growing portfolio of sports rights focused on the convergence of live streaming, real-time data and betting. The company has increasingly pursued exclusive distribution agreements across football and basketball, with the WBSC partnership marking a further expansion into international baseball.
For WBSC, the deal reflects the broader evolution of sports rights monetisation, where live content and data are increasingly being packaged together to create new commercial opportunities. By connecting its competitions with FeedConstruct’s global sportsbook network, the federation gains another route to expand the visibility and commercial value of its international events.
