The official lotto jackpot administrator of France, Française des Jeux (FDJ), and its gaming platform, ParionsSport, have renewed their sponsorship agreement with Olympique de Marseille, a team that plays in Ligue 1.
The development extends the contract’s term through the end of the 2024–25 season, expanding on the previous arrangement’s four-season deal.
ParionsSport is permitted exposure on the playing jerseys of the Marseille first squad as part of the premium partner agreement, with its insignia printed on the jersey’s sleeve.
Additionally included with the agreement are point-of-sale engagement, innumerable social media exposure, and the promotion of ParionsSport’s association with Marseille throughout 28,000 FDJ associate firms in France.
In addition, there are plans to expand Marseille’s in-stadium wagering options, and ParionsSport clients will receive free tickets as part of the development.
The recent announcement of a sponsorship agreement with Paris Saint-Germain (PSG) has strengthened the position of FDJ and ParionsSport in French sport.
In September of last year, the business signed a deal with the French Rugby Federation (FFR) that turned ParionsSport into an official partner of the FFR and the men’s and women’s French national teams.
It also serves as a co-title partner for the UCI World Tour teams for men and women, Groupama – FDJ and FDJ Nouvelle-Aquitaine Futuroscope.
The business also has agreements with the French Cycling League and French Cycling Federation.