The Bundesliga club, FC Schalke 04 have announced a new multi-year sponsorship deal with the online car dealer, MeinAuto.de. As per the deal, MeinAuto.de will serve as the official front-of-shirt sponsor of Schalke for the 2022/23 football season.
The company will replace the previous sponsor Gazprom, who had a 15-year association with the club, before the partnership ended in February 2022. Schalke ended the agreement due to Russia’s attack on Ukraine. The real estate company, Vivawest became the temporary sponsor of the club after the termination of the deal.
Schalke 04 has agreed to a contract with the online car dealer until 2025. As per reports, the club will receive €7 million per year from its new sponsor.
During the announcement, Schalke also unveiled their new jerseys with the firm’s logo at the centre. The logos will feature on both home and away kits of the club during fixtures.
MeinAuto’s three-year agreement includes advertising inventory, presence on matchday TV boards, and presence throughout the club’s digital channels. The club also stated that they will work together on joint projects in the esports sector.
Dr. Bernd Schröder, CEO of FC Schalke 04 said, “In MeinAuto.de, we have been able to add a strong partner for our challenge in the Bundesliga. It’s the first time the established company is entering the world of sports sponsorship, so we are particularly pleased that they have chosen Schalke 04. MeinAuto.de has set itself the goal of revolutionising the process of buying a new car for the customer, simplifying and optimising it. We are glad that we can use our reach to support the company.
Rudolf Rizzolli, CEO of MeinAuto Group AG said, “FC Schalke 04 have shown how great things can be achieved with the courage to change. With a clear goal in mind, Schalke quickly got going and overcame the hurdle of direct promotion back to the Bundesliga at the first time of asking. It is a great success not only for the Schalke fans, but for German football as a whole.”