The Indian Super League (ISL) outfit, FC Goa inked a collaboration with Proem Sports. In this agreement, FC Goa will utilize Proem Sports’ customer data platform (CDP) – Organon and take a data-oriented procedure to engage and grow their fanbase. The Goa-based club believes that this association will help the franchise to understand its fan behaviour and patterns.
The Co-owner and President of FC Goa, Akshay Tandon, said, “As the world adopts a digital-first outlook – providing more meaningful experiences is going to be critical. We aim to redefine the way Clubs connect with their fans and other stakeholders by personalising their interactions.”
The data gathered will help the ISL team to provide elite personalised experiences for its followers. In addition, the franchise will manage to create, automate and deliver some quality content across geographies, which will help in boosting fan engagement.
Organon has been originated to elate sports sponsorship, omnichannel marketing and fan retention. The entity guides sports teams to discover fan analytics and manage data to improve business decisions.
Chiraag Paul, Co-founder & CEO of Proem Sports, said, “We are excited to embark on this journey with FC Goa in building their vision of becoming a data-centric organisation.
“People want to feel like a part of a team or club, wherever they may be located. In fact, 73% of companies now report that a CDP will be critical to enhance their customer experience. Our association highlights FC Goa’s zeal to truly deliver personalised content to their fan base across all touch points that are available.
“Proem Sports has been working to enable the understanding of sports fans and their behaviour through data mining, segmentation, and personalisation. The company is promoting the understanding that when it comes to fans in the sports industry, retention is just as important as acquisition.”
In the ongoing ISL season, FC Goa have acquired the ninth spot on the points table. The franchise has played 16 fixtures so far, the team won four games while lost and drew six matches each.