The Indian professional football club, FC Bengaluru United have unveiled that the sports manufacturing brand, hummel, has been appointed as the club’s official kitting and merchandise partner for the upcoming season.
FC Bengaluru United’s home and away jerseys, practice kits and fan merchandise will be manufactured by hummel with a unique procedure.
The new jersey of the club will seize the authentic Karnataka essence along with FC Bengaluru United’s enthusiasm. The brand new gear will be available soon on the hummel website.
FC Bengaluru United have joined the elite portfolio of hummel, which already includes the national football team, Everton FC, Southampton FC and several other teams.
Commenting on the partnership with hummel, Gaurav Manchanda, Owner, FC Bengaluru United, said, “We are excited to welcome Hummel as our merchandise partner for the upcoming season. We are delighted at the way they have been able to translate our vision into the new design and we can’t wait to take the field in our new kit. Hummel’s experience perfectly complements our youthful and vibrant philosophy and we believe the new kit will resonate with all FCBU fans.”
Speaking about the partnership, Soumava Naskar, Director India & SEA, hummel India, said, “This partnership with FC Bengaluru United marks another significant addition to our portfolio, which already includes partnerships with the Denmark National Team, Everton FC and Hyderabad FC among several other key football teams. We are excited to work with FC Bengaluru United – they are a young and vibrant football club with a deep local connection and it was exciting to explore that as the concept to bring about in the kit. We wish them all the best for the upcoming season.”
Earlier this year, FC Bengaluru United collaborated with Sevilla FC to conduct a hackathon and also teamed up with GSI School Ooty.