The Bundesliga giants, FC Bayern Munich have signed a new landmark seven-year partnership with Emirates, the world-renowned air carrier.
As part of the deal, the airline giant has become the team’s platinum partner from 2025-26 to 2031-32.
The Bavarians are one of the most widely supported and recognised teams in the world, with a globally engaged following of over 140 million people and great brand awareness based on a distinct Bavarian character. FC Bayern also have a solid club membership of 410,000, one of the largest in football, displaying strong community support and participation. It also has fan clubs in over 100 countries, demonstrating its immense global appeal.
The multi-year agreement gives Emirates considerable brand presence on perimeter stadium and LED boards viewed by worldwide audiences, in addition to two luxury pitch cam carpets. The partnership additionally involves exclusive ticket and hospitality allocations, as well as a special Emirates skybox at Allianz Arena, the club’s home stadium. Emirates will also get access to FC Bayern Munich’s collective player photos. The airline’s logo will also be prominently shown on Club TV backgrounds during press conferences, flash zone interviews, and other public and digital events.
Sir Tim Clark, President Emirates Airline, said, “We are immensely proud to partner with FC Bayern—Germany’s most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network. By aligning ourselves with this legendary sporting institution, we’re forging a connection to the Club’s rich heritage and its extraordinarily passionate community. Few forces match sport’s remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.”
Michael Diederich, Deputy Chairman of FC Bayern, commented, “FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club’s family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans.”
This new agreement signals Emirates’ formal comeback to the German football Bundesliga. With the club’s following quickly rising in major countries throughout Asia and the United States, Emirates is well-positioned to reinforce that relationship with its large global network and world-class service.
Football is one of the most famous sports in Emirates’ portfolio, as evidenced by prominent relationships with worldwide football teams and elite competitions. The airline’s ‘Fly Better’ emblem appears on the football shirts of top European teams such Real Madrid, Arsenal FC, AC Milan, Benfica SL, and Olympique Lyonnais, as well as naming rights to Arsenal’s Emirates Stadium. The Emirates logo will also appear on the back of Al Ain FC’s First Team Training Shirt for the 2025-2026 season. Emirates has also been the title sponsor of The FA Cup for almost a decade, formerly referred to as The Emirates FA Cup, the world’s oldest and largest domestic football event. In its native country of the UAE, the airline promotes the UAE Pro League.
