FC Bayern Munich will continue to be associated with Coca-Cola after extending the contract with the beverage manufacturer on October 8. The German Champions have been associated with Coca-Cola for more than 50 years.
As per the terms of the deal, Coca-Cola will continue to serve beverage at Allianz Arena when fans return to the stadium. Since fans have returned to other stadiums in Germany, it is just a matter of time before Allianz Arena  welcome the fans.
In a statement released by the club’s website, Executive board member Andreas Jung said that both parties are happy to extend this deal and are ready to write more chapters in their illustrious history.
Andreas Laub, Head of Partnerships & Asset Management at Coca-Cola European Partners Deutschland GmbH, also admitted that the beverage company is excited about extending association with the partnership with the successful German club.
Bayern Munich has been enjoying a lot of success on the pitch lately. They became the second club in Europe to win two trebles after Barcelona as they lifted three important trophies during the 2019/20 campaign.
The German club has started the new season by winning UEFA Supercup and DFL Supercup. With success expected to continue on the pitch, Bayern is likely to become an even more attractive option for brands.