The Bundesliga champions, FC Bayern Munich, have strengthened their sustainability-led commercial portfolio after announcing a new international partnership with Chinese solar technology company LONGi. The two-year agreement, which runs until the summer of 2028, was unveiled during the club’s Audi Summer Tour in Hong Kong.
Under the partnership, LONGi joins FC Bayern as an official international partner, with the collaboration centred on strategic growth markets including China, Europe and North America. The agreement brings together one of world football’s most decorated clubs and a global leader in photovoltaic technology, reflecting the growing convergence between elite sport and renewable energy.
Founded in 2000, LONGi has emerged as one of the world’s largest solar technology companies, using innovation in clean energy solutions to expand its global footprint. The latest agreement also marks another significant step in the company’s sports marketing strategy, following its recent global partnership with the ATP Tour.
Commenting on the partnership, Rouven Kasper, FC Bayern Munich Board member for Marketing & Sales, said, “FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we’re united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight.”
Zhong Baoshen, Chairman and General Manager of LONGi, added, “FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: to continuously improve, to keep challenging ourselves, and to never see success as an endpoint. Football connects millions of people, and energy affects every single one of them.”
The agreement further reinforces FC Bayern’s growing commercial momentum, with the German club recently extending or announcing partnerships with LEDVANCE, Coca-Cola, Bitpanda and ERL Immobiliengruppe. For LONGi, the collaboration provides a high-profile global platform to engage football audiences while advancing awareness of renewable energy and sustainability, underlining the increasing role of sports sponsorship as a vehicle for ESG-focused brand storytelling.
