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FC Bayern Basketball ink partnership renewal with SPORTFIVE

The sports marketing firm will take over the team and project management, as well as the marketing of the FC Bayern basketball e-sports squad.

FC Bayern Basketball and the worldwide sports marketing firm, SPORTFIVE have extended their partnership till June 2025. The partnership which began in 2020, is extended by another three years.

As the club’s official agency, SPORTFIVE is responsible for securing sponsors and partners for the unit. It will manage the project from the basketball hub to provide the best possible support to the Bayern basketball players.

The sports marketing firm will take over the team and project management, as well as the marketing of the FC Bayern basketball e-sports squad. SPORTFIVE is supported by the subsidiary agency Build a Rocket.

With over 1,100 employees worldwide, SPORTFIVE is one of the leading global sports business agencies. They are partners with 17 German professional football clubs and more than 70 football clubs in Europe.

Marko Pesic, Managing Director of the FCBB said, “We are proud of our steady development over the past decade, it will soon reach a new milestone with the use of the new SAP Garden as our team’s second home next to the Audi Dome.

“In order to be able to continue this pleasing development at the level of our partners as well, the proven cooperation with SPORTFIVE will continue to be a very valuable support in the future, of that we are convinced.”

Hendrik Schiphorst, Managing Director of SPORTFIVE Germany, said, “As a club, FC Bayern Munich has long had the status of a global brand. In terms of sporting achievements, the basketball department is following the soccer department in big steps. We are very pleased to continue to support the FCBB with our marketing expertise in the years to come and to further expand the appeal of this dynamic team.”

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