The LaLiga club, FC Barcelona have announced the renewal of their sponsorship association with the Canadian financial institution, Scotiabank.
Until June 2026, the company will be the LaLiga club’s regional partner in Canada as well as various Latin American and Caribbean nations. The agreement contains a joint effort with the Barca Foundation and the Barca Academy project, as well as the Barca women’s team.
Scotiabank’s sponsorship of FC Barcelona’s women’s team is an aspect of the bank’s method of achieving parity in sport and in society.
Rafael Yuste, First Vice President, Sporting Area at FC Barcelona, commented, “We are very proud to renew and expand this collaboration with a partner with whom we have been running joint projects in the social field, one of the pillars that form part of our commitment, and which also showcase why we as ‘More than a Club’, having a positive impact on our environment through the positive values of sport.
“Scotiabank is a trusted partner and a leading organisation in key markets such as Latin America that have such a great footballing tradition. Once again, it is made clear that the club is a benchmark and that partners continue to trust the Barça brand as a support for the growth in their regions of interest.”
The expanded agreement covers Canada, Mexico, Peru, Colombia, Uruguay, Chile, Panama, Costa Rica, Antigua and Barbuda, Aruba, Bahamas, Barbados, Cayman Islands, Curaçao, Dominican Republic, Guyana, Jamaica, Trinidad and Tobago, and Turks and Caicos.
Mike Tasevski, VP Global Partnership, Scotiabank, said, “FC Barcelona and Scotiabank share the same values and commitment to have an everlasting impact on young people’s lives in the communities where we operate. Since the start of our partnership in 2016, FC Barcelona has been a key player in strengthening our football ecosystem in the region, helping us to provide more equal opportunities and access to the sports for thousands of youngsters in the Americas, no matter their race, gender or social status, instilling inclusion as a core value in our joint efforts.”
Recently, the Spanish giants also announced an association for their women’s team with GLS Spain and Heura Foods.