The LALIGA giants, FC Barcelona have announced a new partnership with BioTechUSA, a leading global sports supplement company.
In this multi-year agreement, BioTechUSA will provide high-quality supplements to the club’s men’s and women‘s first teams to help them perform better and recover faster.
As part of the partnership, BioTechUSA will work closely with Barca’s medical staff to develop personalised nutrition plans tailored to the specific needs of each athlete. The company’s extensive range of supplements, including protein powders, pre-workout formulas, and recovery aids, will be utilised to optimise the players’ performance and well-being.
Juli Guiu, Vice President of Marketing at FC Barcelona, expressed his enthusiasm for the partnership, stating, “Care for our athletes’ nutrition is a fundamental part of their preparation, so partnering with BiotechUSA is essential for us to compete at the elite level with full guarantees. This global agreement means bringing one of the leading companies in the sector into the club and will advance studies that will enable us to maximise our players’ capacities.”
Bálint Lévai, CEO and co-owner of BioTechUSA Group added, “FC Barcelona is extremely picky about their global partners. No wonder, because every brand would like to be associated with such an emblematic football team. We are truly delighted, that we could exceed the expectations of the club’s experts with our innovative products, rigorous quality standards, and outstanding service. After our first encounters, we happily realised that FC Barcelona and BioTechUSA Group share many corporate cultural and professional similarities, and both teams could show true commitment to our cooperation from the beginning.
“We are truly excited to stand behind FC Barcelona with our 25 years of experience in the development and production of professional sports supplementation to reach new levels of performance and success together.”
The partnership with BioTechUSA is part of the unit’s ongoing efforts to strengthen its commercial portfolio. The team has also recently formed sponsorship agreements with several other leading brands, including HMD, Aramark ZIC, Fever, Iluminación Disano, Figueras Seating, XBET, CUPRA, HPE and EBC Financial Group.
FC Barcelona have enjoyed a successful start to the season, winning all four of their Primera División matches. They sit atop the league table and are set to face Girona FC in their next match on September 15. Additionally, Barcelona will begin their UEFA Champions League campaign against AS Monaco on September 20.