FC Barcelona names Spotify as main sponsor

The stadium title rights deal will commence in July.

The renowned football club, FC Barcelona has inked a sponsorship deal with Spotify. In this agreement, Spotify has been appointed as the main sponsor and the music streaming platform’s name will be featured on the shirts and stadium of FC Barcelona.

Following this partnership, Barca’s stadium will be renamed Spotify Camp Nou.

The association, which was approved and signed by the Board of Directors of FC Barcelona will go through the ratification of the Extraordinary Delegate Members Assembly that is scheduled to take place on April 3 through an electronic voting procedure.

Spotify will be the LaLiga club’s main sponsor from the 2022/23 season. The stadium title rights deal will commence in July and will continue through the redevelopment of the Camp Nou site, which comes under the Espai Barca Project.

Spotify’s name will be featured on Barcelona’s men’s and women’s t-shirts in the 2022/23 season and for the next four editions.

The first-of-its-kind association aims to bring the world of sports and music together along with giving a global opportunity to the artists and players at the iconic stadium.

On this association, Joan Laporta, President of FC Barcelona, said, “We are very proud to announce a pioneering alliance like this with a world-renowned organization like Spotify. This partnership will allow us to continue to bring the Club closer to its fans and make them feel, even more, part of the Barça family through unique experiences, combining two activities such as entertainment and football, making it possible for us to connect with new audiences around the world.

It is also a union with which we continue to take steps forward in this new era that we have started, and which demonstrates, once again, the innovative character and the constant search of excellence that distinguish Barça and have made it a unique club in the world.”

Alex Norström, Chief Freemium Business Officer, Spotify, said, “We could not be more thrilled to be partnering with FC Barcelona to bring the worlds of Music and Football together. From July, our collaboration will offer a global stage to Artists, Players and Fans at the newly-branded Spotify Camp Nou. We have always used our marketing investment to amplify Artists and this partnership will take this approach to a new scale. We’re excited to create new opportunities to connect with FC Barcelona’s worldwide fanbase.

Spotify’s mission is to unlock the potential of human creativity, supporting artists to make a living off their art and connecting with fans. We believe this partnership creates many opportunities to deliver on this mission in unique, imaginative, and impactful ways.”

FC Barcelona will be facing Real Madrid in their next LaLiga fixture on March 21, Monday.

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