The LaLiga club, FC Barcelona have inked a deal with Heura Foods as the new partner of the women’s team.
The partnership has been inked for three seasons and will go until June 30, 2025. The two parties involved share a personal goal of promoting an enhanced version of a sustainable food system globally. Considering their motives, the two entities will carry out appropriate initiatives.
FC Barcelona and Heura Foods’ commitment to innovation, teamwork and effort has laid the foundation of this association.
This new development will help the team to receive the backing of Heura Foods, which currently has a presence in more than 18,000 points of sale in more than 20 countries.
As per the collaboration, the two will work together with the players of Barca’s women’s team to create content to propagate the importance of plant-based food in their daily diet. The collaboration will be extensively shared on the club’s official social media handles.
In addition, Huera Foods will be featured across the team’s home stadium’s LED displays during the games.
Speaking on the collaboration, Juli Guiu, Vice President Marketing Area, FC Barcelona, said, “We are extremely proud to be able to start this shared project with Heura Foods, a brand that has demonstrated its innovative spirit and its desire to have a positive impact on its environment. And we at FC Barcelona are convinced of the power of sport when it comes to contribute to the creation of a better world, so, for this reason, we believe that, with this collaboration, we can implement activities that will help us move towards a more sustainable future. We would also like to thank Heura Foods for their trust and support in continuing to develop and consolidate women’s football, in what represents a new step towards equality in all areas of society”.
Marc Coloma, CEO and Co-founder of Heura Foods, “Innovation, determination, and non-conformism are just some of the traits we admire about the FC Barcelona Women’s team, and why we wanted to partner with such an aspirational team of elite athletes, nutritionists and trainers. It will allow us to scale up our reach to inform and empower people around the world on the benefits that a plant-based diet can have on one’s health and the sustainability of our planet.”