FC Barcelona, one of the most storied football clubs in the world, have announced a renewed multi-year partnership with the global athletic giant, Nike.
This agreement marks a new chapter in a long-standing relationship, reinforcing both organisations’ shared dedication to excellence, creativity, and innovation.
Effective immediately, Nike will continue as the main partner and official technical partner for all FC Barcelona teams, covering both professional and amateur divisions. The renewed alliance underscores a united commitment to delivering top-tier products, driving performance, and fostering fan engagement on a global scale.
Nike will also play a crucial role in the club’s retail and merchandising operations, joining Barça Licensing & Merchandising to drive advancements in product design, supply chain efficiency, and international distribution. Together, the two entities aim to create unparalleled experiences and cutting-edge merchandise for Barça fans worldwide, further cementing their combined influence in the global sports retail market.
Founded in 1964, Nike is a dominant force in athletic wear and footwear, renowned for iconic releases like the Air Jordans. Beyond basketball, the brand has established a strong presence in football through partnerships with national federations, including Germany, Uruguayan, and France, as well as the NBA and WNBA. Nike’s impressive lineup of global ambassadors—such as LeBron James, Cristiano Ronaldo, Smriti Mandhana, Prithvi Shaw, Ravichandran Ashwin, and Shubman Gill—further underscores its status as a sports and lifestyle powerhouse.
This partnership with Nike is part of Barça’s ongoing drive to strengthen its commercial portfolio. In addition to Nike, the club has recently secured sponsorship deals with prominent brands like BioTechUSA, HMD, Aramark, ZIC, Fever, Iluminación Disano, Figueras Seating, XBET, CUPRA, HPE and EBC Financial Group.
On the field, the Catalan giants have had a strong season, winning 11 of their first 13 matches to lead LALIGA by six points over rivals, Real Madrid. As the season enters an international break, Barca are gearing up for a packed schedule that includes a LALIGA match against RC Celta de Vigo on November 24, followed by a crucial UEFA Champions League face-off against Stade Brestois 29 on November 27, as they strive for domestic and European success.