FC Barcelona, the renowned LALIGA club, have teamed up with the live entertainment platform, Fever, to transform the way fans experience the club.
The five-year partnership has made the entertainment platform the official ticketing technology partner, promising a seamless, personalized, and unforgettable journey for Barcelonistes. By leveraging advanced technology, the collaboration aims to optimize ticket sales, offer exclusive content, and enhance the overall fan experience as part of the ambitious Espai Barça project.
Under the terms of the partnership, the ticketing and events platform will take charge of ticketing operations for all events at Barça’s facilities, from match tickets to exclusive club events. The experiential platform’s cutting-edge technology will enable the club to streamline ticket sales, offer tailored recommendations based on fan preferences, and provide a secure and efficient purchasing experience.
Commenting on the partnership, Juli Guiu, FC Barcelona Marketing Area Vice President, said, “This agreement with Fever strengthens FC Barcelona’s commitment to transforming its facilities into an international hub of innovation and adopting revolutionary technology to offer a unique experience with a great range of opportunities for members and fans who come to the future Espai Barça. This is also one of the key areas that FC Barcelona wishes to build on with regards to the refurbishment of Spotify Camp Nou, to have a personalized, 100% Barça experience worthy of the best team in the world.”
Rocío Trujillo, Fever General Manager Southern Europe, added, “We are proud to become the ‘Official Ticketing Technology Partner’ of an emblematic sports club like FC Barcelona. This agreement is a sign of Fever’s commitment to developing a global platform that is not just an improved experience for the user, but also provides our partners with access to a whole world of content and technology, regardless of the entertainment of the category.”
Beyond ticketing, the partnership will introduce exclusive content, tailored experiences, and simplified access to games and events for fans through the digital platform. By combining the Catalan giants’ global reach with the live events marketplace, the two partners aim to create a truly immersive experience for fans worldwide.
The partnership aligns seamlessly with Blaugrana’s vision of transforming its facilities into global hubs of innovation. The Espai Barça project, a massive redevelopment of Spotify Camp Nou and the surrounding area aims to create a unique and personalized experience for fans. The collaboration with Fever is a key component of this ambitious undertaking.
Fever is a leading global platform dedicated to helping people discover and experience the best live entertainment in their cities. With a focus on curation and data-driven insights, the immersive experiences platform offers a wide range of events, from concerts and festivals to immersive experiences and hidden gems. By leveraging technology and a deep understanding of user preferences, the experiential ticketing platform aims to inspire and connect people through unforgettable live experiences.
This partnership follows the Spanish giant’s recent renewals with sponsors like Iluminación Disano, 1XBET, CUPRA and EBC Financial Group. Additionally, their stadium, Camp Nou has partnered with Figueras Seating, Fortinet, TK Elevator, EHEIM Möbel, and Hewlett Packard Enterprise (HPE).
The team, which finished second in Primera División last season, kicks off their new season on August 18 with an away match against Valencia CF at 1:00 AM IST.