FaZe Clan, the American esports organization, has landed a new association with the Canadian media and lifestyle firm, OVO (October’s Very Own).
In this development, the two parties involved will collaborate to unveil collections of gaming controllers, mouse pads and apparel alongside hoodies and jackets.
The lifestyle brand owned by the legendary artist Drake announced that they will team up for multiple initiatives in 2023. Each and every product launched throughout this collaboration will be available on OVO’s websites and across all of its 11 retail stores globally.
Jay Richardson, FaZe Clan Creative Director, said, “This collection stays true to our roots and has a special connection to the emergence of FaZe and OVO, marking the evolution of our brands over the past decade and a half. Both teams worked closely on the design to showcase the connection between FaZe and OVO We focused on the parallel between the nocturnal lifestyle and our gamers and streamers who are constantly working at all hours of the night, in the same way that artists such as those signed to OVO work in the studio until the early hours of the morning. We also incorporated ‘The New Athlete’ slogan to reflect the redefinition of the modern athlete, an ode to the stubborn determination to excel in games and music, and not just traditional sports.“
FaZe Clan was established in 2010 and since its inception it has emerged as one of the prominent names in the sector. FaZe Clan has teams in renowned titles like CS:GO, Fortnite, Call of Duty, and many others.