Upcoming fantasy sports platform Playerzpot, has signed Indian cricketers Bhuvneshwar Kumar and Smriti Mandhana as its brand ambassadors. The partnership will see the cricketers in the brand’s upcoming campaigns and promote Playerzpot through fan engagement activities.
The fantasy sports sector is growing exponentially in India. More and more fantasy sports platforms are marketing at the highest stage to gain maximum reach and visibility in this growing sector. In the current scenario, fantasy gaming in India is majorly a male dominated sector.
However, fantasy gaming is considered a skill-based activity and when it comes to skills and analyzing ability, women are no less. The more the female participation, the better it will be for sports in India. That was one of the many reasons why the brand onboarded a female cricketer as they wanted to promote fantasy gaming amongst females.
Speaking on the partnership, India’s top female cricketer Smriti Mandhana said, “I feel that it is a great platform that brings fans closer to the game and blooms out that connect really well between the game and players. So, I was very excited to see Playerzpot doing that brilliantly. I am expecting to see a lot more fans to come out and show their knowledge and skills and put it to the test against the best. Plus, I hope my presence would increase the widespread popularity of fantasy gaming amongst the females as well.”
Bhuvneshwar Kumar, India’s medium-pacer said, “I wanted to witness how fans get involved in this fantasy gaming thing. Playerzpot connected me with that and I was very excited to see how they had created such a great platform to engage with fans and sports in general. People these days are keeping up to date with a lot of knowledge, may it be team points, player stats, etc. and in turn winning a lot of prizes while being involved with Playerzpot. So, I am hoping a lot of fans get involved with regard to this gaming platform.”