Fanoz, a cutting-edge sports engagement platform committed to transforming the fan experience, has announced the strategic appointment of the renowned Indian cricketer and current Kolkata Knight Riders (KKR) captain, Ajinkya Rahane, as its official brand ambassador.
This powerful partnership signifies a major leap forward for Fanoz in its mission to forge deeper connections between sports enthusiasts and the games they passionately follow, particularly within the vibrant world of cricket.
The collaboration sees Rahane, a highly respected figure in the cricketing fraternity celebrated for his composure, consistency, and leadership, champion Fanoz and its innovative approach to fan engagement. Fanoz is dedicated to moving beyond traditional, passive viewership, cultivating a more interactive and personalized experience that places fans at the heart of the action.
Expressing his enthusiasm about the partnership, Ajinkya Rahane stated, “I am thrilled to join Fanoz as its brand ambassador, especially at such an exciting time for cricket fans. Fanoz is redefining how players and fans connect, creating experiences that go beyond just watching the game. I look forward to being part of this journey and engaging with cricket enthusiasts in a more personal and meaningful way through such platforms.”
Swapnil Manish (CEO) and Anuradha Sinha (COO), the co-founders of Fanoz, underscored the crucial role of fans within the sports ecosystem and Fanoz’s unwavering commitment to prioritizing their experience.
“There are two hearts of the sports ecosystem: the athlete and the fan. While the industry has focused on players, fans have not received their due, often being reduced to mere spectators. Fanoz is here to change that. With Ajinkya joining us, we have a leader who embodies the spirit of the game and understands the power of fan engagement,” said Swapnil Manish.
Anuradha Sinha, added, “Ajinkya is the perfect ambassador for Fanoz – not just because of his cricketing excellence, but because he represents the values of sportsmanship, integrity, and fan connection. Together, we are bringing fans into the heart of the action.”
This announcement arrives at a particularly opportune moment, coinciding with the heightened anticipation surrounding the ongoing Indian Premier League (IPL) 2025 season. Fanoz is strategically positioned to leverage the tournament’s immense popularity to showcase its unique and engaging features. These include gameplay SELECT, which empowers fans to predict match outcomes, and gameplay PREDICT, offering real-time prediction opportunities during live matches. These interactive elements are meticulously designed to elevate the IPL viewing experience and empower fans to become active participants in the game they love.
Backed by prominent entities like India Accelerator and JSW Sports, Fanoz is building a comprehensive sports ecosystem where fans are central. Beyond its direct fan engagement offerings, the platform also envisions seamless integration with broadcasters to enhance interactive sports streaming, creating a more dynamic and immersive environment for fans, leagues, teams, brands, and media partners alike.