A fashion-focused non-fungible token (NFT) startup, Fancurve has announced its first football club partnership with the LaLiga outfit, Real Betis. The partnership will include Fancurve to create digital jerseys for fans to wear across the metaverse.
The officially licenced collection will be sold directly on Fancurve’s platform, and the designs will commemorate the Seville-based club, Copa del Rey’s glorious victory, as well as the heritage and structures of the Andalusian city.
The kits can be worn by avatars and traded on Fancurve’s own metaverse, which includes social characteristics and digital surroundings such as locker rooms. Nevertheless, unlike other digital collectible environments, the Betis jersey NFTs will be exchangeable on partner metaverse portals.
Fancurve’s partner clubs can also add functionality to the tokens, boosting their value. The NFTs will be available in various rarities, with the lowest priced ‘Onyx’ jersey costing €40. The mission is to make purchasing a digital jersey as simple as purchasing a physical one from the official club shop.
Fancurve accepts payment via credit or debit card, so no prior knowledge of cryptocurrency or similar technologies is required.
Andy Nestor, Fancurve Co-Founder, said, “For our debut club-themed drop, we wanted to partner with a top-flight soccer club with a tremendous fanbase and history. We found the right partner in leading LaLiga club Real Betis, [they are] steeped in history and a club that now extends into basketball and esports. We look forward to growing with Real Betis and their community as we explore Web 3.0 football fandom together.”
Ramón Alarcón, General Director of Business at Real Betis, commented, “This partnership is a world-first for soccer, and we are delighted to be the first club on the Fancurve platform. This hugely innovative project will allow fans around the globe to become part of the Betis family and show their passion for the club as they spend time in the metaverse.”
Last month, Fancurve raised $6.25 million in seed funding from investors such as the football platform, OneFootball and former German international football players André Schürrle and Mario Götze.