FanCraze, a cricket-based non-fungible token (NFT) platform, ventured into English county by signing a collaboration with 12 of the 18 first-class cricket clubs.
With this association, the cricket clubs are now involved in making their efforts in the NFT market, where now the fans will get the chance to buy digital collectibles and player cards of their favourite players and make a trade with them.
FanCraze will also get traditional sponsorship assets, which include stadium brandings, hospitality, and ticketing rights.
FanCraze is a leading cricket NFT entity where fans can collect, use, play, and interact with the sport through NFTs. The company has already struck partnerships with the International Cricket Council (ICC), Chennai Super Kings (CSK), Delhi Capitals (DC), Lucknow Super Giants (LSG), Rajasthan Royals (RR), Cricket West Indies (CWI), and the South African T20 league, SA20, along with cricketers such as Shikhar Dhawan, Rohit Sharma, Ravichandran Ashwin, Jasprit Bumrah and many more.
Anshum Bhambri, CEO of FanCraze said, “English cricket has always intrigued me personally because going through the history of cricket, English counties have been able to establish a real culture that is deeply entrenched in the history of the sport, but the English domestic clubs haven’t always been able to keep pace with the times commercially and take their brands outside of England”.
He further said, “Therefore, we see the opportunity to provide a new form of digital strategy which can engage cricket fans from all over the world who can actually interact with English county cricket in new ways, whether it’s through owning and trading these digital assets, or gamification or having real-world experiential access to English domestic cricket, that would help us grow English county cricket outside of the UK market.”