We have entered a fresh new year and with this, we have moved successfully ahead in this magnificent era of the digital revolution. Our business industry is functioning under a calibrated ecosystem that has now been influenced by technological firms such as digital content platforms, crypto platforms, and online gaming platforms. These companies with their cutting edge products, innovative designs and amazing investments have elated their recognition and presence in the sports commercial industry. One such evolution in the market of sports which got highly acknowledged and has achieved a massive outreach is the NFT.
A non-fungible token (NFT) is a unique and non-interchangeable unit of data stored in a blockchain. It can be created with reproducible digital files of media content. NFT provides users with a chance to have full ownership of it while facilitating exchange and trade with other consumers. Thus, notable firms use this digital item to increase networking and engagement among sports enthusiasts, which in result also uplifts the social stance of the sport.
Numerous digital firms have created and developed NFTs for different sports competitions around the globe. The development of this trend has significantly impacted cricket and has globalized the sport in the world. Emerging digital houses like Colexion, FanCraze and Rario have had a major impact in this area, as they have managed to create digital collectibles of the grandest moments in the cricket history of legendary players. These firms have permitted fans to own these historical memorabilia and in this process have tied up with humongous names that have excelled in this game.
FanCraze, recently has partnered with many sensational cricketers in a very less time. It is a subsidiary company of the global digital firm, Faze Technologies, which has shown great progress in this trend. The NFT producer recently had bagged a three-year deal with the International Cricket Council (ICC) for the rights to its huge catalogues of video and audio clips concerning cricketing moments from 1975. The brand value of this firm also got elevated after the acquisition of $17.4m in seed funding from Tiger Global, Coatue, Sequoia Capital India, Dapper Labs etc.
FanCraze has stormed the NFT metaverse with the signing of some world-class athletes. They are as follows:
- Rohit Sharma
The Indian white-ball captain, Rohit Sharma will be launching his personal NFTs on this portal. The collection shared would inculcate his daddy hundreds, 2009 IPL hat-trick ball, ICC 2019 World Cup’s bat and other memorable achievements.
On this massive collaboration, Sharma said, “I am looking forward to sharing some of the best moments of my career with my fans. The team at FanCraze is building the next generation of consumer experiences, and I cannot wait to check out the super-cool Hitman NFTs and 2D/3D avatars that they will be dropping in the months ahead.”
2. Ravichandran Ashwin
The off-spinner, Ravichandran Ashwin will also be sharing his numerous record-breaking performances as collectibles through the platform and announced this association through his Instagram handle.
While revealing this partnership, Ashwin in the feature post wrote, “My family of fans, you can now get to own the most memorable and iconic moments of my life’s journey and build your NFT collection with FanCraze who will bring my memories alive. I’m excited to announce my exclusive partnership with FanCraze with whom I step into the cricket metaverse. Register on fancraze.com to own the most iconic NFTs from my personal collection.”
3. Yuzvendra Chahal
The former chess player and the current spin bowler, Yuzvendra Chahal will also be sharing some of his best bowling records via NFTs and was delighted with this agreement.
While announcing this association through an Instagram post, Chahal said, “I’m excited to announce my exclusive partnership with FanCraze with whom I step into the cricketing metaverse. You can now get to own the most iconic moments of my career and life’s journey and build your NFT collection with FanCraze”.
4. Andre Russell
The West Indies cricketer, Andre Russell will also keep his fanbase content by sharing NFTs of some of his monstrous batting performances, along with his efforts with the ball and in the field.
Russell revealed this grand move through a feature post that said, “I’m excited to announce my exclusive partnership with FanCraze with whom I blast into the cricketing metaverse!. You can now get to own the most iconic moments of my career and build your blasting NFT collection with FanCraze. Register on fancraze.com to be geared up for the drop! Tell me about your favourite DreRuss moment in the comments below.”
5. Jasprit Bumrah
The yorker specialist, Jasprit Bumrah also entered the bandwagon and gave his devotees the chance to own some of his best death bowling records and wickets.
Bumrah announced this awaited move through a feature video that said, “Super excited to announce my exclusive partnership with FanCraze and my journey into the cricketing metaverse!. You can now get to own some of my favourite and most memorable moments as your own NFTs. Tell me which is your favourite Boom Boom Bumrah moment in the comments below. Follow FanCraze now and sign up to know more about my NFTs and start building your collection”.
6. Muthiah Muralidaran
The legendary spin wizard, Muthiah Muralidaran recently got added to the NFT trend. With this association, the fans would have the opportunity to buy some of his best bowling highlights.
The Sri Lankan great also unveiled his partnership with the platform through an Instagram post which said, “I’m excited to announce my exclusive partnership with FanCraze with whom I spin into the cricket metaverse! You can now get to own the most iconic moments of my career and build your NFT collection with Fancraze. Tell me about your favourite Murali moment in the comments below.”
7. Shikhar Dhawan
The attacking opener, Shikhar Dhawan is the latest addition to the portfolio of FanCraze who will be sharing the mesmerising highlights of his cricket career via NFTs.
He let his fans know about this huge move through his Instagram and Twitter handle and shared a feature post on the social media platform that said, “I’m excited to announce my exclusive partnership with Fancraze with whom I step into the cricket metaverse. Gabbar fans, you can now get to own the most memorable and iconic moments of my life’s journey and build your NFT collection with FanCraze. Register on fancraze.com today to own the most iconic NFTs from my personal collection.”
FanCraze has built a robust portfolio so far with the signings of some of the modern-day greats. The sports-tech brand would have to continue with such smart agreements to further extend its lead in the market.