This agreement was reached in order to increase tour accessibility for television viewers throughout the country. The bilateral series which will take place from July 22 to August 7, will be the first India-away series to be broadcast exclusively on DD Sports in the last 15 years.
FanCode agreed to sign a four-year agreement with Cricket West Indies in April 2021 which includes the exclusive broadcast rights to nearly 150 international and 250 domestic cricket matches in the Caribbean until 2024. The agreement contains the forthcoming India tour of the West Indies, which include three ODIs and five T20Is.
To guarantee that television-only viewers do not miss out on the bilateral series and to make it easily available to all such cricket fans, FanCode has provided DD Sports TV rights. Following this development, the series will now be available on all cable and DTH platforms except DD FreeDish. The series will take place during India’s peak time, with ODIs beginning at 7 PM IST and T20Is beginning at 8 PM IST.
Mayank Kumar Agrawal, CEO, Prasar Bharati said, “Cricket is the undisputed leader in sports and entertainment in India. Even in the fast-growing digital age, there continues to be a significant market and audience for sports consumption on television, and we are glad to bring the upcoming India tour of the West Indies to the masses through DD Sports. While FanCode is building a unique digital experience for sports fans, their extension of rights to DD Sports will mean wider accessibility to all sports fans for the series.”
Prasana Krishnan, Co-Founder, FanCode said, “FanCode’s single-most objective is to provide superlative user experience and solve for accessibility gaps fans witness in sports consumption and experience, in line with the government’s vision to transform India’s adaptability for digital through initiatives like Digital India. DD Sports’ reach in smaller cities and towns is unbeatable, making it the ideal platform to televise the India tour of West Indies, while we continue to build a superior digital experience for fans nationally.”