FanCode, India’s leading digital sports platform, has formed a historic strategic agreement with CAMB.AI, which is expected to transform the sports broadcast sector.
The alliance will provide sports fans with effortless access to multilingual commentary through the use of Artificial Intelligence. The unveiling was made on the margins of the IBC Convention 2025.
Through this partnership, CAMB.AI will assist FanCode in broadcasting sporting events in multiple Indian languages, with multiple commentators (both male and female), natural crowd roars, background action noise, real-time advertisements, and a level of prosody and excitement comparable to human commentary. Both organisations’ product and technology teams will collaborate to develop specialised AI solutions that significantly improve sports fans’ consumption experiences.
FanCode Co-founder, Yannick Colaco, said, “As a leading sports-tech platform, we take great pride in constantly innovating to enhance how fans experience sport. We are delighted to work with like-minded partners in CAMB.AI and use AI to revolutionise sports broadcasting in India. With India’s incredible linguistic diversity, it’s exciting to see fans now follow the action in the language of their choice. Our teams will continue working together to build more such AI-led solutions that brings fans closer to the game.”
CAMB.AI Quote, Co-founder, CTO Akshat Prakash, said, “Sports are universal, but language has always been a barrier to scale. With FanCode, we are proving that AI can deliver real-time multilingual commentary at broadcast-grade quality, making every ball of a cricket match accessible and engaging to all fans. This partnership is validation of our growth strategy in India’s sports ecosystem.”
CAMB. AI is best recognised for transforming the live sports environment with their speech-to-speech translation technology, which includes real-time dubbing in over 150 languages, preserving the thrill and distinctive emotion of live commentary.
FanCode broadcasts approximately 17,000 LIVE matches across numerous sports in a single year, including over 6000 cricket matches. The AI-commentary element has been successfully deployed in this year’s Caribbean Premier League (CPL), with Hindi commentary entirely AI-powered.
Some of the biggest events televised on FanCode include Formula 1, MotoGP, LALIGA, Saudi Pro League, PGA Tour, and cricket events from across the world such as CPL, Super Smash, and The Hundred.
