FanCode ropes in Ravi Shastri as brand ambassador

The partnership has been inked with an intention to increase the platform’s viewership by utilizing Shastri's reputation in sports.

Ravi Shastri, the former head coach of the Indian team has been named the brand ambassador for FanCode.

With exclusive rights to India’s tour of the West Indies and the ECB‘s The Hundred, FanCode is prepared to showcase some of the best cricket action on its network. As the brand ambassador, Shastri will be the lead face of the upcoming commercials for the platform.

Shastri is one of cricket’s most recognisable faces, having served in a variety of roles over his illustrious career, including on-field duty for India from 1981 to 1992, a term as a commentator, and his recent role as the Indian team’s head coach. The partnership has been inked with an intention to increase the platform’s viewership by utilizing Shastri’s reputation in sports.

The India tour of the West Indies will take place at India’s prime time, with ODIs beginning at 7 PM IST and T20Is beginning at 8 PM IST. The series is expected to bring 10 million users to FanCode.

The digital platform intends to reinvent sports broadcasting by creating a complete and immersive digital experience and giving sports fans exclusive perks. Some fan-first features include on-demand real-time highlights, interactive statistics and analytics, and optional commentators in several local languages.

Yannick Colaco, Co-founder of FanCode said, “We are delighted to have Ravi Shastri onboard as our brand ambassador. Ravi is one of few sports personalities who has experienced success as a player, a coach and a broadcast analyst, and this has helped him develop a deep connection with casual and die-hard sports fans alike.”

Commenting on the association, Ravi Shastri, said, “Sports is always believed to bring people closer, and FanCode is taking that several notches higher by solving for the accessibility issues of cricket fans like me. I can now watch a live cricket match right from the ongoing Jharkhand T20, Vitality Blast, to a premier India tour of the West Indies upcoming in July; all of this with superior user experience on digital. I’m elated to join FanCode in this journey of democratising sports for fans in India.”

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