FanCode, India’s leading digital sports platform, has inked a five-year partnership with LALIGA, to exclusively broadcast LALIGA EA Sports and LALIGA Hypermotion in India.
FanCode will broadcast the remaining matches for the season, notably this weekend’s highly anticipated El Clásico between Real Madrid and FC Barcelona. The title race between Real Madrid and FC Barcelona is expected to be exciting, with the upcoming El Clásico potentially determining the outcome. The race for European spots and relegation will also come down to the final game of the season.
Starting next season, FanCode will provide extensive coverage of LALIGA events in India, comprising live coverage of all 380 top-tier games as well as LALIGA Hypermotion action.
FanCode will make sure that all fans in India enjoy endless access to all of the action at their leisure. LALIGA will be available via FanCode’s mobile app (Android and iOS), TV app (Android TV, Amazon Fire TV Stick, Jio STB, Samsung TV, LG TV), and web at fancode.com, with all matches streamed in HD.
LALIGA is one of India’s popular football leagues, with major clubs like Real Madrid, FC Barcelona, Atletico Madrid, Valencia CF, and Sevilla FC. The league is committed to the Indian market and was among the first European leagues to establish a local office. Girona FC and Athletic Club Bilbao have also expanded their fan bases in the nation in recent years.
LALIGA, which has worldwide players like Kylian Mbappe, Jude Bellingham, Vinicius Jr, Lamine Yamal, Robert Lewandowski, Antoine Griezmann, Julian Alvarez, and Nico Williams, continues to attract Indian spectators.
FanCode will collaborate closely with LALIGA to implement a complete marketing campaign in India, utilising both online and offline media to increase awareness and engagement. This will entail large-scale community outreach, marquee match screenings, high-impact social media takeovers, and bringing top LALIGA stars to India to foster stronger fan connections. FanCode will engage current fan groups through year-long activities, while simultaneously introducing the league to a new generation of youthful, sports-savvy fans.
Javier Tebas, President of LALIGA, said, “We are delighted to have FanCode partner with us for the Indian market. At LALIGA we always look for best-in-class partners to deliver Spanish football to fans everywhere. FanCode brings strong local expertise and shares our passion for growing the league’s reach. We look forward to working together over the next five years to bring the best of Spanish football to fans in India.”
Yannick Colaco, Co-Founder of FanCode, said, “We’ve seen first-hand the incredible fan following that LALIGA commands in India. With top-tier clubs and world-class players on display, fans can expect high-quality football week in, week out. Our 360-degree approach will ensure a seamless experience across all touchpoints — be it live streaming, engaging with fans to build a strong community or taking the league to new fans. We’re excited to work closely with LALIGA to grow the league’s popularity in India.”
FanCode serves over 160 million sports fans in India and has collaborations with major organisations such as the UIM E1 World Championship, PGA TOUR, Formula 1, MotoGP, and more. The platform has had over 50 million app downloads on Android and iOS.