The Indian sports streaming platform, FanCode, has strengthened its premium live sports portfolio after signing an exclusive, multi-year broadcast and streaming agreement covering the ATP Tour across the Indian Subcontinent.
Under the terms of the agreement, FanCode will hold exclusive rights to broadcast and stream the ATP Tour in India, Bangladesh, Sri Lanka, Nepal, and the Maldives through to 2028. The deal establishes FanCode as the exclusive digital home of men’s professional tennis in the region.
The partnership delivers year-round coverage of the ATP Tour calendar, with fans able to watch 56 tournaments each season, including the Nitto ATP Finals, ATP Masters 1000, ATP 500, and ATP 250 events. All matches will be available live and on demand on FanCode’s digital platforms.
Speaking on the partnership, FanCode Co-Founder Yannick Colaco said, “We are thrilled to partner with ATP Media to bring the ATP Tour to tennis fans across the subcontinent. Tennis fans will now get to follow the world’s best players throughout the year, making FanCode the go-to destination for the sport. We look forward to working with ATP Media to grow the sport in the region.”
Mark Webster, CEO of ATP Media, added, “This is a hugely important partnership for ATP Media and the ATP Tour. The Indian Subcontinentrepresents a number of key markets for both existing and potential tennis fans, and by partnering with a market-leading, innovative digital platform in FanCode, we hope to mutually grow the game in the region via a partner who shares many of the same ambitions as ourselves.”
The addition of the ATP Tour significantly expands FanCode’s tennis offering and further strengthens its position as a digital-first destination for global sport. The platform’s broader rights portfolio includes Formula 1, LALIGA, PGA Tour golf, international cricket, and leagues from around the world, alongside leading women’s competitions such as the Women’s Super League and the UEFA Women’s Champions League.
The ATP Tour brings together the world’s leading men’s players, including global stars such as Jannik Sinner, Novak Djokovic, and Carlos Alcaraz, alongside emerging talent from across international markets. In addition to live match coverage, FanCode will deliver highlights, feature programming, and a weekly tennis show tailored for audiences in the region.
The agreement reflects the continuing shift in tennis media rights toward digital-first distribution models, as rights holders look to engage younger, mobile-first audiences and expand reach in high-growth markets through streaming-led partnerships.
