FanCode, India’s leading sports streaming platform, has obtained media rights to the highly anticipated debut season of the World Pickleball League (WPBL).
This agreement demonstrates FanCode’s dedication to extending its different sports offerings and serving India’s rapidly developing pickleball community.
The competition will run from January 24 to February 2 at the historic Cricket Club of India (CCI) in Mumbai, including top-tier players from throughout the world. Pickleball is one of the world’s fastest-growing sports, attracting players and spectators of all ages with its fascinating and dynamic action, which combines aspects of tennis, badminton, and table tennis.
The World Pickleball League offers exciting games, heated rivalries, and an unforgettable viewing experience.
Yannick Colaco, Co-Founder of FanCode, commented, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”
Gaurav Natekar, Co-Founder and CEO, World Pickleball League, said, “FanCode’s rapid rise as one of the favorite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. FanCode has become a go-to source for everything related to sports, and by streaming the World Pickleball League, we aim to make the sport a household name. We are proud to collaborate with a team that shares our passion for the sport and look forward to kicking off the league with great excitement.”
The league’s glamour element is enhanced by star-studded team ownership. Chennai Super Champs are owned by Samantha Ruth Prabhu; Bengaluru Jawans are co-owned by filmmaker Atlee and his wife Priya Atlee; Pune United are co-owned by Riteish and Genelia Deshmukh, as well as corporate executives; and Team Mumbai is owned by Swiggy. This combination of celebrity and business sponsorship enhances the league’s excitement and broad appeal.
With pickleball growing in popularity in India, the World Pickleball League is ready to propel the sport forward and attract fans across the country.
FanCode, the official streaming partner, will deliver live coverage and on-demand highlights of each match on its app and website, guaranteeing a smooth and entertaining viewing experience anytime, anywhere, and across numerous platforms.