European Cricket Network (ECN) has announced FanCode as its exclusive Broadcast Partner in India for the newly launched international T10 league, ‘Dream11 European Cricket Championship (ECC21)’.
The league is also being called the ‘Mini World Cup in Europe’. The month-long championship sanctioned by the ICC is all set to debut at Cartama Oval in Spain from September 13 onwards.
ECN and Dream Sports, the parent company of Dream11 and FanCode, will be working together to bring the overall experience of the ECC21 to Indian sports fans and Dream Sports’ 125 million users. Through the partnership, FanCode will become the official Broadcast Partner in India with Dream11 already being the Title Sponsor and Official Fantasy Sports Partner of the league.
Commenting on the partnership, Prasana Krishnan, Co-Founder of FanCode, said, “We are excited to bring the first European international T10 championship to Indian cricket fans. With 15 national teams, this is indeed the mini–World Cup in Europe and a great opportunity to take European cricket’s popularity to the next level.”
He further added, “FanCode will provide a personalized sports experience for ECC21, with many user-first features like interactive data overlays, fastest ad-free live scores, in-depth sports statistics and analytics, and much more.”
Vikrant Mudaliar, Chief Marketing Officer of Dream Sports, said, “We are pleased to partner with ECN for the newly launched ‘Dream11 European Cricket Championship’. The shorter formats of cricket are a huge hit among younger sports fans, and we are sure it will be well received in India and generate interest among 125M users across Dream11 and FanCode.”
The European League will be consisting of 15 national teams divided into three groups of five, with each group meeting over a separate week of T10 action. Each of these groups will be playing a total of 24 matches which would consist of a double round-robin and a playoff. The top two nations from each group will then advance to a finals week scheduled from October 4-8 in Spain.