The esports fantasy platform, FanClash, has inked a new collaboration with an esports athlete, Jonathan Amaral. In this deal, Amaral is set to serve as the company’s new brand ambassador.
The alliance, according to the corporation, will include a project to build content and fan user engagement for the over 10 million Gen-Zs who follow Johnathan. Furthermore, the company is preparing to launch its campaign, which will begin with a FanAnthem starring renowned esports influencers such as Akop, Pahadi, Thug, Roxx, Xyaa, and Jonathan.
The campaign will also include an anthem which depicts a user’s life, highlighting enthusiasm and difficulties as one pursues his/her aspirations of becoming an esports star.
With the increasing influence of esports platforms, this collaboration with Jonathan strives to increase brand recognition and foster community trust.
On the partnership, the company stated, “Jonathan’s versatile and original sense of style constantly inspires fans and millions of gaming aficionados around him. With the growing popularity of esports platforms, this one of its kind alliance with Jonathan aims to elevate the brand’s awareness and build trust in the community. Leveraging this partnership, FanClash plans to create exciting content and fan engagement opportunities for the 10+ million energetic GenZs ardently following Johnathan. As it enters the next phase of acceleration, the brand is set to premiere a massive campaign that kicks off with a FanAnthem featuring renowned esports influencers like Akop, Pahadi, Thug, Roxx, Xyaa, and Jonathan.
“This anthem portrays the life of a gamer, showcasing the passion and struggles in chasing his dream of becoming an esports star; a sentiment that will resonate with every esports fan out there. The song, which is slated to premiere on November 23, 2022, also features a new and rising rapper Shubh aka Bawal.”
Commenting on this exclusive association, Jonathan Amaral, commented, “I am proud to be a part of FanClash’s exciting journey. The Indian online gaming market offers plenty of opportunities for aspiring gamers like us and being a part of this industry for so long has been an enriching experience. FanClash’s ever-increasing fan base reflects the growing popularity and acceptance of virtual sports and I am looking forward to achieving new milestones together”.
Archana Sangaran, Head of Marketing, FanClash, said, “Bringing onboard Johnathan as the face of the brand will go a long way in building credibility for FanClash with the esports fraternity across the nation. With consistent performance and an aspirational persona, Jonathan has inspired millions of esports fans in India and we are thrilled by what we can achieve together to delight the esports fans”.
Rishabh Bhansali, Co-Founder, FanClash, said, “We have been watching and admiring Jonathan’s gaming prowess for quite some time and are delighted to have him join us as a Brand Ambassador. We believe that Johnathan’s huge fan following and his ability to engage the young Indian audience will help expand FanClash’s reach to more communities.”