The former Indian skipper, Sourav Ganguly enjoyed an exceptional career on the field and continues to make a significant impact in the commercial arena. Even after his retirement, the iconic player remains a dominant figure, consistently achieving remarkable success in the business world.
Even 16 years after his retirement, his popularity as a brand ambassador continues to rival, and often surpass, that of many active cricketers, securing him a top spot in India’s advertising industry. Dada’s brand portfolio is vast and diverse, ranging from banking and real estate to personal care and educational technology. With over 40 brand endorsement deals, Ganguly stands out among retired cricketers, thanks to his enduring appeal, magnetic personality, and legacy as one of India’s greatest cricket captains.
One of Ganguly’s longest partnerships is with Coca-Cola, nearing two decades, highlighting his sustained influence. He also endorses prominent brands like Dabur, Veedol, and Casagrand, as well as traditional names like Vicco. His associations with Classplus and DreamSetGo target younger markets, while his role with Bandhan Bank and Lloyd reflects his reach in finance and electronics. His ties to brands like Lux Cozi, Denver, Senco Gold, and Raft Cosmic EV showcase his influence in personal care, luxury, and sustainable businesses. Ganguly also has collaborations with Beurer India, Mankind Pharma, and Olyv, reinforcing his credibility across health, wellness, and innovation sectors.
What makes Ganguly unique among celebrity endorsers is his broad appeal across various age groups. While he is celebrated by cricket fans for his leadership and iconic moments, younger audiences admire him as a media personality and former Board of Control for Cricket in India (BCCI) President.
In an industry where celebrity endorsements often fade away, Ganguly’s ability to stay relevant and influential after retiring from international cricket is truly remarkable. His post-cricket career as a sports administrator, media personality, and brand ambassador has only amplified his stature. Today, Ganguly is more than just a cricket icon—he is a brand in himself, symbolizing trust, leadership, consistency, and excellence. His continued success in endorsing a variety of brands, from global giants to emerging local names, proves that true icons never fade; they simply evolve with the times.
To gain more insight into this, SportsMint Media reached out to Bhavesh Singh, the Chief Business Officer of Sourav Ganguly.
In a brief interview, Mr Singh spoke on various topics such as key factors that Ganguly considers before signing as a brand ambassador.
1. What considerations shape Sourav Ganguly’s decision when signing a brand endorsement deal?
Mr. Sourav Ganguly is very particular about the credibility, integrity, and long-term vision of a particular brand. It’s never about the commercials for him but it’s the ethics and mindset which is of utmost importance. Much similar to his playing days, he likes to associate with brands that have the risk-taking ability and want to create an impact by solving real problems. Mr Ganguly is not just a brand face when it comes to his alliances; he ensures all kinds of support required for business to flourish—it’s the intangible support from him as a leader which makes him stand apart.
2. Has Dada’s bold personality and his recent role as BCCI president contributed to enhancing his brand value?
Mr. Ganguly has been the most successful captain for India. 400-plus matches for India, nearly 19,000 runs across formats. That, in my opinion, is enough to enhance his brand equity. You don’t need to be a board president to build or enhance your brand.
Yes, he naturally has a bold personality—he goes out of the way to help his brands grow and create that impact, but the brands didn’t come because he was BCCI president.
3. How has your professional experience been so far in facilitating endorsement deals for Sourav Ganguly?
It has been a dream come true journey for me so far. I have been following Mr. Ganguly’s career since his celebrated debut at Lord’s. Ever since, I have been an ardent follower of him as a player, leader, and eventually the person he is. It would be an understatement if I say that it’s an honour to work under him. I have evolved so much as a professional working with him.