Abu Dhabi T10, a high-octane cricket tournament, has rapidly gained popularity in recent years. This unique format, featuring 10-over-a-side matches, offers a fast-paced and exciting experience for both players and fans. With its blend of explosive batting, quick bowling, and strategic gameplay, Abu Dhabi T10 has carved a spot in the global cricket calendar.
In an exclusive chat with SportsMint Media, Matthew Boucher, CEO of Abu Dhabi Cricket & Sports Hub, shed light on the tournament’s growth, its impact on Abu Dhabi’s sports and tourism landscape, and the future of the league.
1. Over the years, how has the partnership with Star impacted the reach and visibility of Abu Dhabi T10?
The partnership with Star has been a game-changer for us. It has significantly increased the tournament’s global reach, particularly in the Indian market. The exposure to millions of viewers has not only boosted the popularity of T10 but also showcased Abu Dhabi as a world-class sports and tourism destination.
2. How did Abu Dhabi T10 differentiate itself within Star’s diverse sports content?
Abu Dhabi T10 offers a unique and thrilling format that sets it apart from other cricket tournaments. The fast-paced action, innovative strategies, and high-scoring matches create a captivating viewing experience. By partnering with Star, we aim to tap into a broader audience and introduce them to the excitement of T10 cricket.
3. What initiatives are being taken to position Abu Dhabi as a cultural and tourism hub through Abu Dhabi T10?
We’re committed to showcasing Abu Dhabi’s rich culture and stunning attractions to international cricketers and fans. By organising cultural tours and visits to iconic landmarks like the Sheikh Zayed Grand Mosque and the Louvre Abu Dhabi, we aim to create memorable experiences for players and visitors alike. Additionally, we’re collaborating with the Department of Culture and Tourism to promote Abu Dhabi’s diverse offerings, including its world-class hotels, resorts, and entertainment venues.
4. Are there any plans to involve local brands and sponsors in the tournament?
We’re actively seeking partnerships with local brands to further elevate the tournament’s profile. By collaborating with UAE-based companies, we can strengthen our connection with the local community and generate additional revenue. We believe that such partnerships will not only benefit the tournament but also contribute to the growth of the local economy.
5. How will your previous experience contribute to the success of the upcoming season?
Abu Dhabi’s rich experience in hosting world-class sporting events, including Formula 1 and the Abu Dhabi HSBC Championship, has provided valuable insights into managing large-scale tournaments. Our state-of-the-art facilities, coupled with the dedicated efforts of our team, will ensure a seamless and unforgettable experience for all stakeholders.
6. What are the expectations from the new investors and sponsors for the upcoming season?
We’re grateful for the continued support of our government partners. Their commitment to the growth of Abu Dhabi T10 has been instrumental in its success. With the new five-year partnership, we aim to enhance the tournament’s global impact and deliver exceptional value to our investors and sponsors.
7. How do you see the role of Emirati players in the future of Abu Dhabi T10?
Emirati players have made significant strides in recent years, and we’re proud to see their increasing contribution to the tournament. By providing them with opportunities to showcase their talent on a global platform, we aim to inspire the next generation of cricketers in the UAE. We’re committed to nurturing young talent and supporting the development of Emirati cricket.