Excel Esports renews sponsorship deal with EE for three years

EE will also strive to provide connectivity services for Excel's London headquarters, which officially opened this year.

The UK-based professional gaming corporation, Excel Esports has announced a renewal of its main partnership with the BT-owned mobile network operator, EE. The new agreement which has been inked for three years will now run until 2025.

Both parties first signed the dotted lines back in 2020. As part of the agreement, EE’s logo will continue to appear on all kits worn by Excel’s League of Legends Europe Middle East and Asia Championship (LEC), Valorant, and FIFA teams.

EE has stated three key goals for its collaboration with EXCEL: progressiveness to also include women in gaming, mental health assistance for gamers, and uplifting the gaming experience.

Moreover, EE will also strive to provide connectivity services for Excel’s London headquarters, which officially opened this year.

Pete Jeavons, Marketing Communications Director at EE, said, “The gaming community continues to go from strength to strength in the UK and with our partners at Excel, we are excited to use our technology and networks to deliver new initiatives, experiences and services that will benefit this community – both at elite and grassroots level.

“We want to become the number one network for gaming in the UK and we believe our work with EXCEL will be fundamental in achieving this goal.”

Mark Carter, Commercial Director, Excel Esports, commented, “It’s an honour to announce our three-year partnership extension with EE making this one of the longest partnerships in esports history. Together, we understand the importance of creating ground-breaking initiatives and enabling opportunities to drive forward and support more inclusive gaming communities. We look forward to sharing more exciting details as we activate the partnership together.”

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