Everton Football Club has announced the expansion of its international partnership portfolio. The Premier League club has signed i8.BET as the new commercial partner.
The contract will have i8.BET to become the club’s exclusive Official Betting Partner in Asia. The gaming brand has been trusted with its innovative approach in the online betting market across Asia.
The deal will also include i8.BET to have its branding visible on matchdays across Goodison Park and also on the club’s official websites in Asia. i8.BET will also have permission to use images of the Everton squad for their commercial initiatives.
Everton’s international growth strategy gets backed up by this regional agreement partnership, which allows the club to expand its reach into commercial markets in Asia.
Darren Wang, CMO at i8.BET, said, “In line with our global tagline of “Choose the Best”, we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club; a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust-building efforts.”
The partnership will also have i8.BET to use Everton’s name and brand to promote activities across Asia as the club has a presence in numerous important and largely populated regions.
The presence of Everton FC on the field wasn’t too sharp for the team as they got heavily thrashed by their neighbours Liverpool FC by 4-1. They will face Arsenal in their upcoming fixture on December 7.