The Premier League (PL) club, Everton FC have inked a partnership with an online image delivery platform, SmartFrame Technologies.
With this deal, the brand has been named the unit’s official photography and image-streaming distributor.
The top UK-based technology company is transforming the online digital picture standard, enabling Everton to more effectively exhibit high-quality photography and tie in fans closer to matches, events, moments, and memories.
Furthermore, the team will own its official photographs as well as all associated copyrights under the terms of the new arrangement. In addition to the club’s in-house photography crew, top sports agency action press worldwide and famous photographer Bob Martin and his colleagues will share the photographs exclusively online using SmartFrame’s revolutionary image-streaming technology.
Everton will also benefit from increased commercial revenue generated by SmartFrame’s ad tech solution, which includes occasional advertising and sponsorship placements showcased within photographs. Some of the most well-known companies in sports and entertainment have already joined the unique platform, which allows advertisers to reach new audiences across the world.
All SmartFrame photos have interactive elements like as full-screen viewing and Hyper Zoom technology as standard. Along with this, it also has critical security against image theft and abuse, and data that informs the club about how fans interact with Everton content.
Scott McLeod, Head of Engagement and Communications at Everton, said, “Whether they’re used to inform, entertain, or help relive magical moments on the pitch, images are an essential part of our online communications. To have greater control and visibility over their use, and to be able to offer these official images to publishers, means we can reach new audiences around the world while simultaneously engaging our existing fans in fresh ways. We’re excited to be leveraging SmartFrame’s technology and exploring new commercial opportunities for our archival and future content.”
Rob Sewell, CEO and Co-Founder of SmartFrame Technologies, said, “I’m delighted that Everton has chosen to adopt our model and join several other prestigious sports brands in transforming the way images are published, viewed, and monetized online. This agreement marks another stride forward in our commitment to building an image ecosystem rooted in ethics and transparency, and this will only grow stronger as more organizations like Everton come on board. I very much look forward to our journey working together.”