Everton FC, the Premier League club, have hired Elevate Sports Ventures, one of the world’s leading sports and entertainment consultancies, to assist in the implementation of its commercial strategy for the club’s new waterfront stadium.
Elevate Sports Ventures is collaborating with the club on an audacious revenue-raising strategy, such as the development of a number of strategic cooperation prospects and a global search for a naming rights partner for what will become one of the most famous stadiums.
Richard Kenyon, Everton FC, Chief Commercial and Communications Officer, said, “It is important that the Club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront.“To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships. Following an extensive process, we were pleased to appoint Elevate as our partner – and from our work with them to date, it seems we have made a great choice. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them.”
Recently, ‘ALL,’ a groundbreaking re-set of traditional football hospitality, was launched as part of the club’s commercial expansion plan at its new stadium. The requirement for the new stadium’s bars, eateries, and interactions is anticipated to exceed the club’s prevailing high levels of uptake for season tickets and accommodation.
Everton FC presently have the maximum number of season ticket members permitted by Premier League rules at its 39,572-seat Goodison Park stadium, with more than 20,000 fans on a waiting list.
Shawn Doss, Elevate Sports Ventures Chief Business Officer for International, said, “Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour.
“Everton’s ambition to create one of the premier stadiums in the world, on such a unique piece of property, has the potential to change the club’s legacy and the city of Liverpool forever. We are honoured to partner with Everton FC as we support their efforts to deliver the most sustainable, technologically-advanced and fan-friendly football stadium in the Premier League. Everton and Elevate are aligned and confident in our shared commitment to creating a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.”
Everton FC’s new stadium on Liverpool’s north docks is the biggest single development in the UK. According to CBRE, Everton’s new stadium and key outcomes could strengthen the national economy by £1.3 billion, create 15,000 jobs, and entice more than 1.4 million visitors to the city of Liverpool.
Everton FC Stadium construction began in August 2021, and in the past 13 months, the design feat with various needful substances has been laid. The stadium’s skeleton is now fully evident as the steel structure on the North and South stands is erected.