Tennis Australia has secured a long-term broadcasting rights extension with the US media giant Discovery until 2031.
The agreement includes all linear and digital rights, it will also see the US media giant leverage its various channels, platforms, and brands, including the Discovery+ streaming service, which it says will help take the Australian Open to a ‘bigger and broader audience’ over the next decade.
According to the deal, Eurosport will also gain the exclusive rights to broadcast the Australian lead-up events, including the Adelaide International ATP tournament.
This new deal extends Eurosport’s association with the Australian Open for more than 25 years. The network first broadcasted the tournament in 1995.
Additionally, Discovery will also be seen collaborating with Tennis Australia on a wide range of lifestyle and entertainment content designed to appeal to a wider audience.
Andrew Georgiou, President of Sports, Discovery, said, “We have an incredible heritage in delivering leading tennis coverage for broad audiences enjoying Grand Slam events on our platforms, covering all the stories that matter on and off the court on whichever platform people choose to follow the tournament.”
He further added, “Extending our relationship with the Australian Open on a long-term basis means we can take this even further, utilising the full breadth and depth of Discovery’s global channels, platforms and brands – including Eurosport and our streaming service Discovery+ – to work with Tennis Australia and reach new audiences, around new and different stories, to play an even bigger part in helping grow the tournament.”
Craig Tiley, Chief Executive of Tennis Australia and Australian Open Tournament Director, said, “For more than 25 years Eurosport has helped showcase the best of the Australian Open into Europe and we are delighted to extend and expand this historic partnership.