The sports broadcasting channel, Eurosport India has secured the broadcasting rights for the second season of the US Premier League (USPL).
Following the deal, Eurosport India will be broadcasting all the games of the season on its channel.
The second season of the USPL will begin on September 15 in Florida, and the final of the tournament is scheduled for September 29, 2023.
Through their strategic alliance, USPL and Eurosport hope to enthral cricket fans not just in South Asia but worldwide.
Jaideep Singh, Founder USPL and Offbeet Media Group, said, “We are very excited to be partnering with Eurosport for the South Asia Live Broadcast of the second season of USPL. Extensive reach, global presence, and great brand value that the channel carries, will help us deliver the excitement of the USPL’s second season to audiences across the South Asia region.”
Ruchir Jain, Head of Eurosport India, said, “Cricket is one of the most loved sports in the Indian and across the South Asian region and we are thrilled to collaborate with USPL in India, offering our fans an exhilarating experience of live cricket. Eurosport India has consistently aimed to provide Indian sports enthusiasts with global content, and we are confident that the electrifying T20 format of USPL matches will keep the fans across the region, hooked to the channel.”
Eurosport India, formerly known as DSport, is an Indian sports channel owned by Warner Bros. Discovery Asia-Pacific. With the help of a collaboration between Lex Sportel and Discovery India, it was introduced as DSport in February 2017. Lex Sportel cut ties with Discovery in January 2020 and launched its own channel, 1Sports. Discovery was given permission by the Ministry of Information and Broadcasting to rename the station Eurosport India on March 17, 2020.